ZestVlog

Barcelona have unveiled a unique kit for the 2023/24 season, which draws inspiration from the women's team. The kit features the club's classic wide stripes and original Azulgrana colors, but with a special addition-a sublimated rhombus above the shield.

This rhombus represents the first-ever women's team to play a football match at the Spotify Camp Nou, symbolizing Barcelona's pioneering spirit.

The purpose of the new shirt, presented on June 15 with the theme 'Here, to lead the way,' is to commemorate this anniversary and pay tribute to the women who gathered in 1970 to become pioneers in women's football at the Spotify Camp Nou.

They led by example in a time when there were few references, paving the way for future generations. Now, more than 50 years later, young players are destined to lead and continue the club's legacy. Additionally, the kit promotes sustainability through innovative design.

The shirt prominently features the logos of key sponsor Spotify and Nike. The men's first team kit also includes the Ambilight TV brand on the sleeve, while the women's kit showcases the Bimbo logo. Furthermore, the kit incorporates the UNHCR/UNHCR logo beneath the bib number.

Fans can purchase the new kit from June 15 through the club's e-commerce platform, Nike, and various Barcelona Stores such as the ones at the Spotify Camp Nou, Canaletas, Paseo de Gracia, Sagrada Familia, Westfield La Maquinista, La Roca Village, Poble Espanyol, Barcelona Airport T1 and T2, and Arenas Shopping Center. It will also be available in other stores from June 21, and the rest of the jerseys will be released on July 1.

The kit also features a unique design element-a representation of the rhombus from the first female supporters' club in 1971. This rhombus holds a special significance as it dates back to a letter sent by Inma Cabeceran to the then-president of Barcelona, Agusti Montal i Costa, proposing the creation of a women's football team. Eventually, a women's football match took place, albeit without fans, at the Spotify Camp Nou.

A year later, in 1971, the first Barcelona women's supporters club was established as a result of the historic match, incorporating a crest that combined elements of the team's club emblem and a rhombus.

In 1988, the first women's football team emerged from this supporters club, using the same crest, although they were not officially recognized as part of the club. They were informally considered Barcelona women's team. Eventually, in 2002, Barcelona officially recognized the women's team, incorporating them into the club and adopting their crest as the official emblem.

Since then, this remarkable legacy has transformed into a success story, culminating in the team's victory in the 2021 Women's Champions League, Alexia Putellas receiving the Ballon d'Or as the best player in the world, and their historic second victory in the Women's Champions League final on June 3, 2023.

Similarly, the blue and white striped kit draws inspiration from this emblematic symbol, and the campaign for the shirt's launch also embodies the pioneering spirit. The unveiling event featured successful Barcelona players who serve as role models, inspiring the young audience who seek influential figures.

Emphasizing sustainability, Nike's football apparel line, including on-field, training, and fan collections, incorporates innovative and environmentally conscious designs to reduce waste and enhance performance for athletes and fans alike.

The latest collections feature groundbreaking advancements and sustainable materials, such as Dri-FIT ADV, enabling athletes to move confidently on the field. Over 75 percent of Nike Football apparel is made from 100 percent recycled polyester, allowing football fans to support their favorite team while minimizing their impact on the planet.

In celebration of the farewell of the Spotify Camp Nou until November 2024 due to the Espai Barca project, and recognizing its significance as the home of great pioneers, Barcelona and Nike organized a final dinner. This event brought together artists, players, and individuals under 30 years old who have become influential figures in the realms of music and sports.

Local artists Bad Gyal, Leiti, Julieta, Mushkaa, and La Manso, as well as players Alexia Putellas, Aitana Bonmati, Patri Guijarro, Ronald Araujo, Gavi, Ansu Fati, Ajeandro Balde, and Caroline Graham Hansen, joined this inspiring gathering, emphasizing the common spirit that binds them all.

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