Boxing: Canelo Alvarez launches his tequila line with the slogan: "Viva Mexico Cabrones"
Saul "Canelo" Alvarez is not only an excellent boxer, he has also been a multifaceted businessman who is looking to multiply his fortune in other activities outside of boxing. Now, this Monday, the fighter from Guadalajara launched a line of ready-to-drink alcoholic beverages that also pay homage to his homeland, Jalisco, Mexico.
It is a tequila from the Altos de Jalisco, the producing region par excellence of this drink, with the name "VMC", an acronym for the traditional Mexican phrase: "Viva Mexico Cabrones" The launch is scheduled to begin next week and will initially be sold exclusively in Mexico.
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According to the announcement of this new drink on Instagram, it is offered in three different "Ready To Drink" (RTD) type presentations: hibiscus red, "margarita" green and salmon color for "paloma".
The announcement was made on Canelo's Instagram account and immediately generated interactions among his millions of followers.
"I invite you to celebrate with me the launch of my new project. VMC is a tribute to our origin, learn more at vmcdrinks," wrote Canelo.
Canelo Alvarez's tequila
All of them are made with tequila from the Altos de Jalisco, famous worldwide for its tequila production, and this was the description given by the tapatío: "I invite you to celebrate with me the launch of my new project. VMC is a tribute to our origin, learn more at vmcdrinks," Canelo wrote in his publication.
The drink is bottled by VMC and will be offered in a 355-milliliter can. The alcohol content is 6%.
In Mexico, this type of beverage has been very popular in recent years, due to its convenience (no need to mix them) as well as its combination of flavors that include fruit flavors such as grapefruit, hibiscus flower and lime juice.
"Our origin brought us to this moment. It is that same origin that will take us as far as we want to go. Today a dream comes true that proves we are unique and we are ready to celebrate with all the strength that unites us," said Canelo Alvarez.
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