What is Hedonism wines? Mayfair vendor owned by Russian exile counts Jose Mourinho among its cliente
JOSE MOURINHO celebrated landing the Manchester United job in the same exclusive wine shop where Claudio Ranieri's future was decided.
Here is everything you need to know about pricey Mayfair vendor Hedonism Wines used by some of football's richest men.
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Sir Alex Ferguson's love of fine wines saw him label Chelsea's collection of plonk as "like paint stripper".
So when Mourinho prepared to visit Old Trafford he tried and failed to impress the picky Scottish connoisseur.
Fortunately the Special One learned his lesson and started frequenting Hedonism to avoid upsetting legendary Old Trafford chief Fergie.
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Mourinho was then spotted with a bag from the posh retailer a day before he officially became the third man to try and replace Ferguson.
Off Licence News installed the merchant as the fifth best in the country as it challenged industry experts to make their picks in 2016.
Hedonism is owned by Russian exile and fierce Vladimir Putin critic Yevgeny Chichvarkin.
A simple Halloween prank caused chaos in 2015 as a fake crime scene complete with blood and body line was reported as a murder.
Several Russian media outlets reported that Scotland Yard detectives were at the scene investigating, with Chichvarkin hitting out at the coverage.
The outcast opened his shop - which has over £5,000 bottles of plonk - in 2012.
Cheaper varieties include a 2014 Rose going for 'just' £11.60 while a rare Penfolds Block 42 Ampoule will set punters back a staggering £120,000.
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